In the end, this is the strongest trigger for the user: to come back and see what has become of their investment.
When developing a dating app, simplicity is paramount. What we have learned in the hook model only runs as smoothly as in the graphic, if the whole thing floats in the slippery dressing of first-class usability. Every bone like awkward menus, loading times or cumbersome typing around until you reach your destination, disturb the harmony of our dish.
The central fun object, at least with Tinder, is of course the iconic “Hot or Not – Swipe”, with which men and women can easily and intuitively decide who they like and who not. It is not for nothing that it is said that the decision for or against a partner is made in the first few seconds, even offline.
But it’s not just swiping, the rest of the app also goes down like oil: connected to Facebook, get all the information there (of course a horror for the guardian of table manners and data protection) and off you go. No idle filling out of profiles and preferences, but rather concentrating on the essentials – your profile picture as a consommé of yourself.
There is no precise information from Tinder, only a small overview of the matching (see Tinder’s Matching Method). Most of it has been found out through close observation and in part also through intensive statistical research (see Tinderacademy).
There are no more precise statements about how the fine-matching is done, but it seems obvious that the enormous amounts of data are whisked with a good shot of artificial intelligence and that, in the end, matches emerge that no one can explain exactly but due to patterns in user behavior for the AI - and obviously also for the user – make sense in the end.
Nevertheless, it is considered certain that certain behaviors are taken into account. If you are a lazy spoiler and don’t even reach for the virtual keyboard when your dating app catapults the roasted pigeon into your mouth, i.e. you are shown a match, this will most likely have a negative effect on your chances, often and early on to be displayed.
In this respect, Tinder’s approach is quite legitimate to say: we love diversity and reject stereotyped thinking. Logically, there is no matching based on classifiable externalities, but rather how the user can have the most pleasant and entertaining experience with the app possible.
For us as developers of the super dating app, it is also a “must have” with the option to expressly point out to the user that he is better ranked or displayed more frequently if he is more often online (attention: legal stumbling block, see below ).